We collect several different types of information for various purposes to provide and improve our service to you.

Types of Data Collected
Personal Data:
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:
Email address
First name and last name
Phone number
Home Address
Cookies and Usage Data
Information about your pet (age, breed, behaviour history etc.)

How We Use Your Information
We may use the information we collect from you for various purposes, including but not limited to:

Improving Our Website: We use the information to analyse trends, administer the website, track users' movements around the site, and gather demographic information about our user base as a whole. This helps us to continually enhance and optimise our website's performance and user experience.

Providing Services: The information you provide enables us to deliver the services you request, such as processing subscriptions, purchases, or other transactions. It also allows us to fulfil any other obligations arising from our interactions with you.

Communicating with Users: We may use your contact information to communicate with you about your account, transactions, or inquiries, as well as to provide updates, newsletters, promotional offers, or other information relevant to your interests. This communication may occur via email, phone, or other channels you have consented to.

Customising Content: We may use the information to personalise your experience on our website, such as by providing tailored content, recommendations, or advertisements based on your preferences, usage patterns, and interactions with the site.

Ensuring Security and Compliance: We may use the information to protect the security of our website, prevent fraudulent activities, enforce our policies and terms of service, and comply with legal obligations or regulatory requirements.

We strive to use your information responsibly and in accordance with applicable laws and regulations, while also aiming to enhance your overall experience as a user of our website.

Our website may use cookies and similar tracking technologies to enhance your browsing experience and provide personalised content. Cookies are small files stored on your device that track your activities on our website. They enable us to recognize your preferences, analyse website traffic, and customise content based on your interests. You can manage your cookie preferences through your browser settings or by opting out of certain types of cookies. However, please note that disabling cookies may affect the functionality of the website.

We may share your personal information with third-party service providers, business partners, or other entities under the following circumstances:
- To fulfil the purposes described in this Privacy Policy, such as processing payments, delivering products or services, or conducting marketing campaigns.
- When required by law, legal process, or government request.
- To protect the rights, property, or safety of our users, our company, or others.
- In connection with a corporate transaction, such as a merger, acquisition, or sale of assets.

We take appropriate measures to ensure that any third parties with whom we share your information adhere to strict confidentiality and security standards.

Your Rights and Choices
You have certain rights regarding your personal information, including the right to access, correct, or delete your data. You may also have the right to object to certain processing activities or to request the restriction of processing in certain circumstances. To exercise these rights or make inquiries about your personal information, please contact us using the information provided in the "Contact Us" section below.

Data Security
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection best practices. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. The retention period may vary depending on the type of information and the purposes for which it was collected. Once your information is no longer needed, we will securely delete or anonymize it in accordance with our retention policies and applicable regulations.

Children's Privacy
Protecting the privacy of children is important to us. Our website is not directed at individuals under the age of 13, and we do not knowingly collect personal information from children without parental consent. If you believe that we have inadvertently collected information from a child under the age of 13, please contact us immediately so that we can take appropriate action to delete the information.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we will notify you of any material changes by email or through a prominent notice on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us via our Contact Us page. We are committed to addressing any inquiries or issues promptly and transparently.